You’re the rabbit; we’re the hat.
Live your own prestige.
Experience something extraordinary.
Disappear from the normal everyday.
Reappear in the splendor here.
Discover our secrets.
It’s your turn.
Our logo is a pinwheel.
That is not a random poem. Taken individually, each line represents a possible slogan for the Pueblos Mágicos (Magic Towns) in Mexico. This was an initiative started in 2001 by the country’s board of tourism to enchant certain towns. Or something to that effect. Is it a clever branding scheme to elicit extra money and dump it into otherwise ho-hum economies? Perhaps. But there’s actually some value there.
While the program has designated 121 Pueblos Mágicos scattered across Mexico, not every one is a home run. Obviously. I’m looking at you Jalpan de Serra. [Never been there.] However, there is a list of criteria a town must meet in order to qualify for the elite club. For starters, each village needs to have some sort of historical significance or folklore. Additionally, it must offer either important festivals, traditions, handcrafts, cuisine, art, or nature element. Per the ever-important numbers aspect, each place must have a population of at least 5,000, host more than 20,000 tourists each weekend, and be less than a 3 hour drive from a “well-resourced” city.
Before doing any research, I thought I had visited 4. That number is accurate but for different reasons than I initially understood. Teotihuacan is part of the group, which added an unexpected +1 in the “been there” column, but I had a -1 for something else.
San Miguel de Allende
It had my vote for the best PM so far, but was actually removed from the list in 2008 because it became an UNESCO World Heritage site. Still, it’s a rad place so it deserves some praise.
Centered around La Parroquia, an epic cathedral, the town square and surrounding streets feature an array of oranges, accented by building walls and items for sale in various shops. Flower crowns have surpassed the declaration of novelty accessory, though they continue to enhance the style of the ladies wearing them.
By far the most impressive attributes of the city are the 120+ art galleries and 160+ restaurants/cantinas — basically between every crack in the cobblestones. You can walk down a seemingly pointless path to end up admiring a slew of sculptures or paintings. Even though it’s possible to thoroughly traverse the main downtown area in a few hours, you’ll need a few days to scratch the surface of the dining and art gazing opportunities. There might even be a minute gallery under your pillow if you look close enough.
Each street provides a warm vibe that encourages wandering. Things will come to you as well. After Michelle and I enjoyed the elevated scenic view, we were enveloped by a mariachi wedding procession. It was a partying parade, complete with donkey and mojigangas (larger than life, paper mache versions of the bride and groom). I guess we could have pretended we belonged and followed them to the reception. Next time.
That might be the only negative (or positive depending on how you look at it). People are aware of San Miguel’s grandeur so I imagine the crowds are stifling during peak times. I recently saw an acquaintance from high school got married there. Also, it’s apparently a John Mayer concert destination. That one was a little confusing. Regardless of the popularity, it’s a must see.
Cholula
Next, in order of visitation. It was just a few days before Christmas, but plenty warm enough for a t-shirt. Once more, the main focus was a church. Santuario de la Virgen de los Remedios is perched atop a hill as well as a pyramid, somehow hidden from Spanish conquerors, if memory serves. Facts I wish I knew when I was there: it is the largest known pyramid that exists today. Yet it was hidden from invaders? Well played, you guys.
One spectacular thing about the cathedral is the view of the surrounding area, including Popocatépetl, the active volcano nearby. Of course, the pictures advertised were epic and showcased both in breathtaking fashion. It required a drone. There was disappointment.
Just below Our Lady of Remedies was an artisan market and a square of cafes and street vendors. Two different ceremonies were happening simultaneously. I think one was some kind of Aztec sacrifice. I’m not even sure how to describe it. There was a fire, massive feathered headdresses, and a circle of white-cloaked swordsmen. I kept a safe distance amidst my curiosity.
The other was the dance of the flyers. It’s a ritual that was created to ask the ancient Gods to end droughts. I have a feeling nowadays it is performed strictly as a money maker, but it was still cool to watch. Four people climbed a 100ft pole and then jumped off the top, spinning and dancing as they returned to the ground. Their costumes kind of looked like acrobatic pirates if that does anything for you.
Atlixco
Again, it was just before Christmas and it was night time. The key attraction was the Illuminated Village. Think of a tacky lights tour, concentrated mostly in one avenue but with a sliver more taste. I don’t know how many bulbs were used in total. We can just call it a fuck ton. What I do know is that the streets were shoulder to shoulder.
There were various sections of the town that had slightly unique decorations, primarily to keep the attention of smaller kids. There was a stretch that gave me the spirit for a very brief 5 seconds before 12 drunk people dominated everything.
The highlight: 2 cool staircases.
I think it’s a pass from me, unfortunately. But perhaps it is better during non-holiday times.
Tepoztlan
Our most recent trip brought us to the birthplace of the feathered serpent. Legend says that the people worshipped the Gods of wind, rain, and pulque until they stopped responding. The village elders went to consult the mountain and decided it was time to exchange those Gods for the Christian one. The moment they converted to Catholicism.
I guess.
There is a steep, 1.25 mile trail leading to a clifftop where an Aztec pyramid remains. Michelle and I had every intention of making the hour and half climb up to catch that view. The thing is, it was so damn hot the day we went. Plus, it was the middle of the day. So, you know…that plan transformed into street mojitos.
It gave us time to comb through the extensive tianguis, which was basically the entire town? I mean, the market hugged both sides of practically every street. For sure, the rustic vendor stands complimented the mountain backdrop quite well.
Contrary to the YouTube travel vlogs we watched before the trip, the vibe of the town was exceptional. It’s definitely small and wouldn’t require more than 1 or 2 nights to explore to your heart’s content, but worth a go. The mixture of history, handcrafts, and nature makes for a satisfying excursion.
So, at a measly 3% completion rate, I have a decent task of creating a respectable record of Pueblos Mágicos visits. At least now I know what to look out for. And though it’s far from comprehensive, now you have an idea as well.
Don’t mention it.
